RESEARCH - OWN EXPERIENCES

With our song chosen for the music video being of the indie rock genre, we decided to do some more research based around the genre, to help us when it came to creating an audience profile, as well as making a firm and informed decision on our target audience.
As fans on the indie-rock genre, we already had a pretty well informed knowledge of who our target audience would be, and what their interests and styles consist of, but to help back up this knowledge, we used social media websites, such as Twitter, due to the popularity of social media among the teenage and young adult generations, which is the age range we presumed our target audience would be. 

Own Experiences:
As a fan of the indie rock genre, I have attended a variety of gigs with the bands being a part of the indie rock genre, such as Catfish and the Bottlemen, Drenge, Slaves, Spector, Bloc Party, and Reading Festival. 

Photos from gigs I have attended

With these experiences behind me, I have a pretty good knowledge of the indie rock genre, and the type of people that are fans of the genre, having encountered many other fans of the indie rock genre at gigs. Predominantly, the age range of the people that have attended these gigs is around 16-24, with the attendees likely to be in education, whether that be school, college, or university. 

Attending gigs and meeting other fans of the indie-rock genre has also allowed me to spot certain styles and interests that are popular within the indie-rock genre. For example, Doc Marten shoes/boots are very common among fans of the indie-genre, due to their influential history and iconography, being associated with many sub cultures of the past, such as the punks. These shoes are often worn to define the look a fan on the indie rock genre wants to achieve.

Doc Marten boots

Additionally, it is clear that there are a number other brands and pieces of clothing that are popular among fans of the indie, which help to convey and define these fan's style and taste in music. Some of these items and brands include:

• Converse
• Vans
• Levis
• Denim Jackets
• Leather Jackets
• Vintage Clothing
• Band Merchandise

A typical 'indie'

With this in mind, we will aim to shape our costume plan for the band around these generic fashion conventions of the indie rock genre, in order to appeal to our target audience more successfully, and portray the band as being part of the indie rock genre, so that there is a sense of connection between their music, and appearance.