Thursday 29 October 2015
Wednesday 28 October 2015
PLANNING - CHOICE OF EDITOR AUDIENCE FEEDBACK
As we both had different skills on Final Cut Pro, and different creative visions for the music video, we decided that we were going to both produce a short rough edit of the first minute and a half of the music video, and then ask our target audience which one they preferred, which would influence our choice of editor.
After receiving a majority, we decided that Jason would be the primary editor of the music video.
After receiving a majority, we decided that Jason would be the primary editor of the music video.
AUDIENCE FEEBACK - ANIMATIC
We asked 3 members of our target audience to watch our Animatic, and asked them the following two questions. We hoped this would give us some constructive criticism to work upon.
Whats is good about our video?
"A lot of different camera angles and shots to add variety to the video"
"Edited to the beat of the music so it feels professional"
"Shows all of the band members equally, rather than just the singer, so it feels like all of the band members are equally important"
What is bad, or what would you change?
"It might be a bit boring without any storyline, add a storyline and mix it with the shots of the band"
"It's a bit repetitive, try not the use the same shots over and over."
"Add some bits where the band aren't playing the instruments"
How we will act upon these criticisms.
1) We will not add a narrative, as we feel that, if done effectively, we can keep our video comprised purely of band shots, and therefore focusing on the band and the band image, whilst also being entertaining to watch.
2) We will try to add a lot more angles, with even more variety in the distance, length and height.
3) We will add a bit at the end where the insturmental part is playing, where the band stops playing. These scenes will still take part in the recording studio.
Whats is good about our video?
"A lot of different camera angles and shots to add variety to the video"
"Edited to the beat of the music so it feels professional"
"Shows all of the band members equally, rather than just the singer, so it feels like all of the band members are equally important"
What is bad, or what would you change?
"It might be a bit boring without any storyline, add a storyline and mix it with the shots of the band"
"It's a bit repetitive, try not the use the same shots over and over."
"Add some bits where the band aren't playing the instruments"
How we will act upon these criticisms.
1) We will not add a narrative, as we feel that, if done effectively, we can keep our video comprised purely of band shots, and therefore focusing on the band and the band image, whilst also being entertaining to watch.
2) We will try to add a lot more angles, with even more variety in the distance, length and height.
3) We will add a bit at the end where the insturmental part is playing, where the band stops playing. These scenes will still take part in the recording studio.
PLANNING - SHOT LIST
We feel that the most important thing in our music video is to contain lots of shots ranging not only in distance, but in what they are showing as well. We feel that in order to get the best shots possible, we should film each shot for the duration of the song. We would cover each instrument and band member, in order to promote the band as much as possible in the video. we feel we need to have many close-up, mid shots, and long shots in a mixture of high, middle and low angles. The shots that we plan to use are visible in multiple videos that are only comprised of band shots by the indie-rock band, The Strokes, with their songs 'Under Cover of Darkness', 'Reptilia' and 'You Only Live Once' being key sources of influence. These are a list of the shots we plan to film, along with examples from existing music videos by The Strokes:
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| Both Guitarists together |
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| Guitarist one, mid shot |
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| Guitarist two, mid shot |
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| Guitarist one, close up of face |
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| Guitarist two, close up of face |
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| Guitarist one, close up of guitar, high angle |
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| Guitarist two, close up of guitar, low angle |
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| Long shot of drummer |
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| Mid shot of drummer |
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| Close up of drums |
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| Close up of drummer's face |
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Long shot of singer
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| Close up of singer |
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| Mid shot of singer, high angle |
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| Mid shot of singer, low angle |
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| Mid shot of bass player |
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| Close up of bass strings |
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| Close up of bass neck |
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| Low mid shot of bass |
Tuesday 27 October 2015
PLANNING - ORGANISATION OF ACTORS
As the band, the Jungle Doctors, were not able to feature in our music video due to them being unavailable, our only option was to use actors. Fortunately, we knew some talented musicians who we felt would be able to play along to the song, as well as lip sync, in an authentic and realistic way. We both agreed that this would be the next best thing to having the band in the video, and we decided to message our friends to see if they would be interested in featuring in the music video. To do this, we used Facebook Messenger, and created a group conversation, so that we could easily pass on information to each other, and all be informed if there was a change of plan. This made it easy to message all of the actors at once, and keep them all informed.
However, we were unable to find a bassist or a second guitarist, so both me and Jason decided we would fill these roles, as we both have had experience with these instruments, and thought it help us to capture our creative imagery and ideas if we were actually in the music video.
After having organised a time, place, and date with out actors, and arranging additional information, such as lyrics and notations of the song, the next stop was to shoot our music video.
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| We used Facebook Messenger to ask our actors if they were interested in featuring in our music video, and to liaise times and details |
Actor 1 - Guitarist - William Quayle
Actor 2 - Drummer - Oscar Pearson
Actor 3 - Singer - Max Mayo-Dell
After having organised a time, place, and date with out actors, and arranging additional information, such as lyrics and notations of the song, the next stop was to shoot our music video.
Monday 26 October 2015
PLANNING - COSTUME
These are some possible ideas for what the band in our video could wear. These clothes are very basic, and not very smart or expensive. This links to the indie genre, which mainly involves working class people, which is one of the main attractions for an audience, the fact that they can relate to the band. Having very expensive, designer clothes could alienate the target audience as designer clothes can be seen as a status symbol.
Sunday 25 October 2015
PLANNING - LOCATION
We aim to shoot our music video in a recording studio, so that the band could be conveyed as close, and highlight their passion for music. This will also allow us to focus entirely on the band with no need for a narrative. We believe that the recording studio should be a small, local studio, perhaps not of the highest of standards, nor in the best of conditions. This will help to convey a sense of verisimilitude, as the Jungle Doctors are a small independent band, and using a well known prestigious location would not ring true to an audience. It will also help to convey the fact that the band are still teenagers, and doing it purely out of the love of music and for fun, rather than in the hops of gaining fortune and fame. Additionally it will align with the indie-rock genre, highlighting its working class roots, starting from the bottom, and working your way up. We looked around at a variety of recording studios in the local area as possible locations to shoot our music video, and found three options.
1. R-Studios
The first studio that we considered was R-Studios, in Whitton. This made the location ideal as it was within a close proximity to us and the band.
This location would have been ideal, as it provides everything that we require in order to shoot our music video, including the close proximity to us and the band. However, we were not sure about the ease of accessibility to the studios, due to arrangements, availability, and timing. We also may have needed to film in the studio on more than one occasion. Upon further investigation, we discovered that the studio would cost £25 an hour, while a rehearsal rooms would cost £10-£12 an hour.
With a very limited budget, this was not ideal, as we knew that shooting could take a matter of hours, and could be spread across multiple days, leading to high costs for hiring the studio. In addition, the website offered only a limited amount of photos of the recording studio, so we did not know whether the location would aesthetically suit our needs and the song itself. As the song is upbeat and happy, we felt that the base colour of the location should be of a whitish colour, and the only photo that was offered of R-Studios was a room which was furnished and decorated in black, which would not provide suitable mise-en-scene for the music video. We concluded that this was not a very suitable location for suiting our music video, due to the costs involved, and the dark colour palette of the studio.
2. Airplay Studios
The second location we considered was Airplay Studios, in Sunbury. Although a bit further afield, it was still accessible to both us and the band.
The studio offered a recording studio area, as well as rehearsal rooms, which would be more ideal for filming the band shots. The rehearsal rooms came equipped with drum kits, which meant that the band had did not have to bring a drum kit, making their lives easier, and offered a bright colour palette, which would have worked perfectly for our music video. The studio also offered a soundboard which was required for our initial shot.
However, this location was not free to use, and required payment to access it. We discovered that the room we desired to use was £49 for 7 hours on a Saturday or Sunday. Once again, this was not ideal due to our very limited budget, and the fact that we may have had to shoot the music video over multiple days. Despite the ideal colour palette and mise-en-scene of the studio, we decided that this was also not an ideal location to shoot our music video, however it was still an option.
3. School Recording Studio
Underneath our very classroom at school, there is a recording studio, which for some reason did not cross our minds when initially thinking of locations we could use. This already solved our one major problem - it does not cost anything to use. Although the space in the recording studio is very limited, it offers everything we need; a drum kit, a professional microphone, a soundboard, guitars and basses, amplifiers, and a variety of rooms each decorated in a bright colour palette, which would match the mise-en-scene. We decided that due to the limitation of space, each instrument category would have to be split up into different rooms, rather than the band all playing in one room, however we feel that this would work, as this is more likely to happen in a recording environment, to isolate the sound of each instrument. This also means that that accessibility would be very easy, and if needed we can shoot across multiple days, if a certain band member can't make it, due to each member of the band being recorded by themselves. This provides us with the perfect resolution to our search for locations, and we have decided that this is the location we are going to use to film our music video.
1. R-Studios
The first studio that we considered was R-Studios, in Whitton. This made the location ideal as it was within a close proximity to us and the band.
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| R-Studios rehearsal room |
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| R-Studios Website |
This location would have been ideal, as it provides everything that we require in order to shoot our music video, including the close proximity to us and the band. However, we were not sure about the ease of accessibility to the studios, due to arrangements, availability, and timing. We also may have needed to film in the studio on more than one occasion. Upon further investigation, we discovered that the studio would cost £25 an hour, while a rehearsal rooms would cost £10-£12 an hour.
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| Prices for the recording studio |
2. Airplay Studios
The second location we considered was Airplay Studios, in Sunbury. Although a bit further afield, it was still accessible to both us and the band.
The studio offered a recording studio area, as well as rehearsal rooms, which would be more ideal for filming the band shots. The rehearsal rooms came equipped with drum kits, which meant that the band had did not have to bring a drum kit, making their lives easier, and offered a bright colour palette, which would have worked perfectly for our music video. The studio also offered a soundboard which was required for our initial shot.
However, this location was not free to use, and required payment to access it. We discovered that the room we desired to use was £49 for 7 hours on a Saturday or Sunday. Once again, this was not ideal due to our very limited budget, and the fact that we may have had to shoot the music video over multiple days. Despite the ideal colour palette and mise-en-scene of the studio, we decided that this was also not an ideal location to shoot our music video, however it was still an option.
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| The rehearsal area would cost £49 to hire for the day |
Underneath our very classroom at school, there is a recording studio, which for some reason did not cross our minds when initially thinking of locations we could use. This already solved our one major problem - it does not cost anything to use. Although the space in the recording studio is very limited, it offers everything we need; a drum kit, a professional microphone, a soundboard, guitars and basses, amplifiers, and a variety of rooms each decorated in a bright colour palette, which would match the mise-en-scene. We decided that due to the limitation of space, each instrument category would have to be split up into different rooms, rather than the band all playing in one room, however we feel that this would work, as this is more likely to happen in a recording environment, to isolate the sound of each instrument. This also means that that accessibility would be very easy, and if needed we can shoot across multiple days, if a certain band member can't make it, due to each member of the band being recorded by themselves. This provides us with the perfect resolution to our search for locations, and we have decided that this is the location we are going to use to film our music video.
Saturday 24 October 2015
PLANNING - TIMELINE
Our timeline provides us with a schedule of production, which we aim to follow as closely as possible, in order to complete our products before Christmas.
Tuesday 20 October 2015
PLANNING - GETTING PERMISSION
Once we had picked the song we wanted, we had to contact the band in order to get permission to use their song. we searched on google to find a way of contacting them, and we found their official website. on the website was an email address, so we decided to email them:
"Hi,
We are two A Level Media students, and for our coursework we need to make a music video for a song from an unsigned artist. we found your song 'Better' and thought it was a really good song that we could make a video for. would it be OK to use the song?
Thanks,
James Parkhouse & Jason Burksfield"
Later that afternoon we got a response back:
"Hi,
We are two A Level Media students, and for our coursework we need to make a music video for a song from an unsigned artist. we found your song 'Better' and thought it was a really good song that we could make a video for. would it be OK to use the song?
Thanks,
James Parkhouse & Jason Burksfield"
Later that afternoon we got a response back:
"Hi James / Jason,
Yeah that's fine, send us a link when you've finished.
Jungle Doctors."
This gave us confirmation that we could use their song for our coursework.
PLANNING - CHANGE OF PLAN
Our original idea for our music video was to utilise small handheld cameras, such as GoPros, in order to film our music video in first person, similarly to the music video for The Prodigy's 'Smack my B*tch Up', and FIDLARS 'Wake Bake Skate'.
We wanted our video to include regular day to day activities of a teenager, in order to mirror the bands age and sense of youthfulness. This would have included first person shots of activities such as bike rides, skating, football, gigs, parties, clubbing, a love interest, and general teenage mucking about. However after having pitched our original idea to the rest of the class and our teachers, we received a mixed array of audience feedback.
After having received this feedback, and contemplated our original music video idea, we took it on board and completely agreed with the feedback. We felt that it would be relatively boring to watch, with a complete lack of performance shots, and also would not conform to the conventions of the indie-rock genre, which usually emphasise the band and create an image for them, by the use of performance shots in a music video. It would also not highlight the band's passion and love for music.
We wanted our video to include regular day to day activities of a teenager, in order to mirror the bands age and sense of youthfulness. This would have included first person shots of activities such as bike rides, skating, football, gigs, parties, clubbing, a love interest, and general teenage mucking about. However after having pitched our original idea to the rest of the class and our teachers, we received a mixed array of audience feedback.
- 'It may be a bit boring just to watch a mixture of activities for a whole song without any performance shots'
- 'The video wouldn't really convey the sense of coolness and attitude of the indie genre if it just teenagers mucking about'
- ' You may find that the video just looks like it is a compilation of footage from a standard weekend, rather than a music video'
- 'I don't think that the video is going to look very professional if it is just shots of teenage activities'
After having received this feedback, and contemplated our original music video idea, we took it on board and completely agreed with the feedback. We felt that it would be relatively boring to watch, with a complete lack of performance shots, and also would not conform to the conventions of the indie-rock genre, which usually emphasise the band and create an image for them, by the use of performance shots in a music video. It would also not highlight the band's passion and love for music.
To resolve this, we decided to scrap the idea completely, and come up with a new one. By contrast, we have decided we are going to create a music video that is composed entirely of band performance shots, which emphasises the band, their image, their love for music, and the sense of closeness between the band and each other, but also the audience, due to the down to earth and relatable nature people expect from bands of the indie-rock genre.
Monday 19 October 2015
Sunday 18 October 2015
TECHNICAL POST - 3 POINT LIGHTING
In order help us in the production of our music video, we studied 3 point lighting. We had an existing knowledge from our music video research that lighting plays an important role in the production of music videos, being an important aspect of mise-en-scene and influencing the
overall success of a music video production. Not only does the use of artificial lighting help to make the shots in a production more visual, but also add effect and an aesthetic to a music video. We decided to experiment with 3 point lighting to see how we can effectively create a sense of realism through our lighting, but also achieve an authentic and visually pleasing appearance. To align with the conventions of the indie-rock genre, we also decided to experiment with an orange gel filter, to see what effects could be created when it came using orange lighting, as seen in a variety of music videos of the indie-rock genre.
overall success of a music video production. Not only does the use of artificial lighting help to make the shots in a production more visual, but also add effect and an aesthetic to a music video. We decided to experiment with 3 point lighting to see how we can effectively create a sense of realism through our lighting, but also achieve an authentic and visually pleasing appearance. To align with the conventions of the indie-rock genre, we also decided to experiment with an orange gel filter, to see what effects could be created when it came using orange lighting, as seen in a variety of music videos of the indie-rock genre.
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| 3 Point Lighting |
TECHNICAL POST - GREEN SCREEN
We thought that we could possibly use the green screen in order to make it look as if some band shots were on a stage in front of an audience. We tested the quality of the green screen by filming someone moving in front of the green screen, and then editing a background in on final cut pro.
We felt that the use of the green screen was good quality, but we decided not to use it, as we felt that the shots did not match the ones of those in the recording studio in terms of quality. The recording studio gave us more freedom in terms of camera angles, shots, and movement.
Using the green screen would mean that we would need shots of a large audience, but an empty stage. Even if we could access that, we might as well have filmed the band on location.
Saturday 17 October 2015
RESEARCH - SOCIAL MEDIA
Social media is a key part of everyday life among younger people, such as the 16-24 year old age range, which is our target audience. Social media can used for socialising and keeping in contact with friends, but also it can be used to consume media, such as music videos, and keep up to date with updates from people and organisations that people decide to follow, such as bands. For these reason, as well as the very high levels of activity among our target audience on social media, we thought it would be a very good idea to utilise this our advantage when researching the indie rock genre, and our target audience, to gain as broad of a range of knowledge around the genre and our audience as possible, which would help us to successfully create a realistic audience profile, supporting our existing knowledge from our own experiences, and make our products as successful as possible.
YouTube:
YouTube is perhaps the world's largest video sharing website, with over a billion users, with an estimated 300 hours of new content uploaded to YouTube every minute, and 'music' being the first most searched for topic. YouTube has revolutionised the way music videos are consumed, with it contributing to the fall of past platforms of music video consumption, such as the MTV TV channel, and contributing the rise of a new form of consumption, via the internet, promoting the growth of YouTube channels designed specifically for the distribution of music videos, such as Vevo.
YouTube can help contribute to our research for a number of reasons. Firstly, we have been able to look at existing music videos from bands of the indie rock genre, which showcase live performances, as well as being look at videos of live performances themselves. This has allowed us to help solidify our understanding of our target audience being within the age range of 16-24, as we were able to visually analyse the audience that feature in the videos. It has also allowed us to support our understanding of the fashion sense of fans of the indie rock genre, as we were able to analyse the types of clothing that the audience in the videos are wearing. This will not only help us when creating an audience profile, but also when planning the costumes that will be used in the music video. There are three music videos that have significantly helped us with this, as the audience is clearly visible in both videos. These videos are 'Homesick; by Catfish and the Bottlemen, 'Stay High' by Spector, and 'West Coast' by FIDLAR.
Secondly, we were able to look at comments on music videos of the indie rock genre, from existing music videos by The Jungle Doctors (the band who we are shooting a music video for), and other existing indie rock bands, such as The Arctic Monkeys. By watching these videos and by looking at the comment sections, we were able to get a feel of what the average indie fan appreciates and looks for in a music video, as well as the music itself. From this, I was able to tell that there is a sense of dedication to bands, particularly from female fans, providing me with the idea that our video for the Jungle Doctors should heavily focus upon band shots. The comments on YouTube videos also conveyed that the fans are very interested in the music, and perhaps can have some sort of emotional connection to songs, again reinforcing the idea that the music video should be heavily filled with band shots, to convey the sense of intimacy and connection between the band and their song. By looking at the comment section of the Jungle Doctors song, 'Falling', we were able to reinforce the idea that the music video should be primarily composed of band shots, as there is already a well established, loyal fan base that have a strong appreciation of the band and the music they create. We believe that due to this, the fan base would appreciate a music video composed mainly of band shots, to highlight the connection between the band and their music.
Twitter:
Twitter is a very popular platform among our target audience of 16-24 year olds, used to communicate with friends, but also to stay up to date with news and updates from pages of their interests that they follow. In the indie rock genre, Twitter is a great way for bands to keep target audience and fans informed with the latest information, such as upcoming albums and tours, especially as twitter is a free source of marketing.
To help support our research into our target audience age range and spread of gender, we decided to look at the followers of existing indie bands on Twitter, such as Palma Violets, Drenge, Spector, and JAWS. By doing this, we were able to see that the spread of male to female followers is around 50:50, with the followers predominantly being within the 16-24 age range.
We also used Twitter to look at how existing indie bands address their fans, seeing as there is a strong connection and sense of communication between indie fans and the bands. To do this, we looked at the twitter pages of four successful indie rock bands who have a strong and active sense of communication with their fans, 'Slaves', 'Palma Violets', 'Peace', and 'Spector'. By scrolling through their twitter pages, we were able to look at tweets which were addressed directly at specific fans, and also look at tweets the bands aimed at fans as a sense of promotion, such as tour dates. We were able to see that the bands maintain a humble nature about them by speaking as normally as possible, using colloquialisms such as 'm8', highlighting that they are just normal people, and they just happen to be in successful bands. We were also able to see there is a plentiful use of 'x's in tweets from existing indie bands, perhaps to highlight the appreciation of the band to the fans. With this information, we think that we should incorporate these colloquialisms into the digiapk, perhaps in a message to the fans, to maintain and create a connection with the fans, and remain as true to the indie rock genre as possible.
Summary:
By looking at social media, we were able learn a number of things that will help to make our products more successful. These are:
YouTube:
YouTube is perhaps the world's largest video sharing website, with over a billion users, with an estimated 300 hours of new content uploaded to YouTube every minute, and 'music' being the first most searched for topic. YouTube has revolutionised the way music videos are consumed, with it contributing to the fall of past platforms of music video consumption, such as the MTV TV channel, and contributing the rise of a new form of consumption, via the internet, promoting the growth of YouTube channels designed specifically for the distribution of music videos, such as Vevo.
YouTube can help contribute to our research for a number of reasons. Firstly, we have been able to look at existing music videos from bands of the indie rock genre, which showcase live performances, as well as being look at videos of live performances themselves. This has allowed us to help solidify our understanding of our target audience being within the age range of 16-24, as we were able to visually analyse the audience that feature in the videos. It has also allowed us to support our understanding of the fashion sense of fans of the indie rock genre, as we were able to analyse the types of clothing that the audience in the videos are wearing. This will not only help us when creating an audience profile, but also when planning the costumes that will be used in the music video. There are three music videos that have significantly helped us with this, as the audience is clearly visible in both videos. These videos are 'Homesick; by Catfish and the Bottlemen, 'Stay High' by Spector, and 'West Coast' by FIDLAR.
Secondly, we were able to look at comments on music videos of the indie rock genre, from existing music videos by The Jungle Doctors (the band who we are shooting a music video for), and other existing indie rock bands, such as The Arctic Monkeys. By watching these videos and by looking at the comment sections, we were able to get a feel of what the average indie fan appreciates and looks for in a music video, as well as the music itself. From this, I was able to tell that there is a sense of dedication to bands, particularly from female fans, providing me with the idea that our video for the Jungle Doctors should heavily focus upon band shots. The comments on YouTube videos also conveyed that the fans are very interested in the music, and perhaps can have some sort of emotional connection to songs, again reinforcing the idea that the music video should be heavily filled with band shots, to convey the sense of intimacy and connection between the band and their song. By looking at the comment section of the Jungle Doctors song, 'Falling', we were able to reinforce the idea that the music video should be primarily composed of band shots, as there is already a well established, loyal fan base that have a strong appreciation of the band and the music they create. We believe that due to this, the fan base would appreciate a music video composed mainly of band shots, to highlight the connection between the band and their music.
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| The comment section for music video of 'Why'd You Only Call Me When You're High' by the Arctic Monkeys reveals that there is a sense of dedication and 'love' for band members |
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| From analysing the comment section for The Jungle Doctor's song 'Falling', it is clear that there is already a well established and loyal fan base of the band, who have a real appreciation of the band and their music |
Twitter is a very popular platform among our target audience of 16-24 year olds, used to communicate with friends, but also to stay up to date with news and updates from pages of their interests that they follow. In the indie rock genre, Twitter is a great way for bands to keep target audience and fans informed with the latest information, such as upcoming albums and tours, especially as twitter is a free source of marketing.
To help support our research into our target audience age range and spread of gender, we decided to look at the followers of existing indie bands on Twitter, such as Palma Violets, Drenge, Spector, and JAWS. By doing this, we were able to see that the spread of male to female followers is around 50:50, with the followers predominantly being within the 16-24 age range.
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| By looking at the followers of existing indie rock bands, we were able to see that the followers are around 50% male and 50% female. |
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| Tweets from existing indie bands |
Summary:
By looking at social media, we were able learn a number of things that will help to make our products more successful. These are:
- Our knowledge of our target audience being within the 16-24 age range, and 50% male and 50% female, was reinforced by music videos featuring live performances
- We were able to gain a more broad knowledge of fans of the indie genre, such as their fashion sense, which will help when making an audience profile and planning costumes for the music video
- By looking at YouTube comments, we could see a strong sense of dedication and connection to the bands and their music, which informed us that our music video should be mainly composed of band shots
- Existing indie bands use colloquialisms when addressing their fans, and we should aim to use these colloquialisms when creating our print products in order for our products to be more successful and effective
RESEARCH - OWN EXPERIENCES
With our song chosen for the music video being of the indie rock genre, we decided to do some more research based around the genre, to help us when it came to creating an audience profile, as well as making a firm and informed decision on our target audience.
As fans on the indie-rock genre, we already had a pretty well informed knowledge of who our target audience would be, and what their interests and styles consist of, but to help back up this knowledge, we used social media websites, such as Twitter, due to the popularity of social media among the teenage and young adult generations, which is the age range we presumed our target audience would be.
Own Experiences:
As a fan of the indie rock genre, I have attended a variety of gigs with the bands being a part of the indie rock genre, such as Catfish and the Bottlemen, Drenge, Slaves, Spector, Bloc Party, and Reading Festival.
With these experiences behind me, I have a pretty good knowledge of the indie rock genre, and the type of people that are fans of the genre, having encountered many other fans of the indie rock genre at gigs. Predominantly, the age range of the people that have attended these gigs is around 16-24, with the attendees likely to be in education, whether that be school, college, or university.
Attending gigs and meeting other fans of the indie-rock genre has also allowed me to spot certain styles and interests that are popular within the indie-rock genre. For example, Doc Marten shoes/boots are very common among fans of the indie-genre, due to their influential history and iconography, being associated with many sub cultures of the past, such as the punks. These shoes are often worn to define the look a fan on the indie rock genre wants to achieve.
Additionally, it is clear that there are a number other brands and pieces of clothing that are popular among fans of the indie, which help to convey and define these fan's style and taste in music. Some of these items and brands include:
With this in mind, we will aim to shape our costume plan for the band around these generic fashion conventions of the indie rock genre, in order to appeal to our target audience more successfully, and portray the band as being part of the indie rock genre, so that there is a sense of connection between their music, and appearance.
As fans on the indie-rock genre, we already had a pretty well informed knowledge of who our target audience would be, and what their interests and styles consist of, but to help back up this knowledge, we used social media websites, such as Twitter, due to the popularity of social media among the teenage and young adult generations, which is the age range we presumed our target audience would be.
Own Experiences:
As a fan of the indie rock genre, I have attended a variety of gigs with the bands being a part of the indie rock genre, such as Catfish and the Bottlemen, Drenge, Slaves, Spector, Bloc Party, and Reading Festival.
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| Photos from gigs I have attended |
Attending gigs and meeting other fans of the indie-rock genre has also allowed me to spot certain styles and interests that are popular within the indie-rock genre. For example, Doc Marten shoes/boots are very common among fans of the indie-genre, due to their influential history and iconography, being associated with many sub cultures of the past, such as the punks. These shoes are often worn to define the look a fan on the indie rock genre wants to achieve.
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| Doc Marten boots |
- Converse
- Vans
- Levis
- Denim Jackets
- Leather Jackets
- Vintage Clothing
- Band Merchandise
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| A typical 'indie' |
RESEARCH - AUDIENCE PROFILE
We feel that our audience is a mixture of male and female, so to target
only one of these would mean that the product is not suitable for 50% of
our potential audience, and it is key for unsigned artists to get as
much exposure and as mamy fans as possible. Therefore i have created two
different audience profiles, to cover as much as our diverse target
audience as possible.
Friday 16 October 2015
Thursday 15 October 2015
RESEARCH - INITIAL RESEARCH (SURVEY)
We created a survey in order to find out more information about our target audience. We asked a mixture of males and females, in the 16-24 age range. These are our results:
1) What is your favourite genre of music?
2) How often do you buy physical music albums (digipaks)?
3) What type of music do you prefer?
4) Which of these would be more suited to your tastes?
5) Do you listen to many unsigned artists?
6) Do you think creating a band image is important for an unsigned band, in order to be successful?
1) What is your favourite genre of music?
2) How often do you buy physical music albums (digipaks)?
3) What type of music do you prefer?
4) Which of these would be more suited to your tastes?
5) Do you listen to many unsigned artists?
6) Do you think creating a band image is important for an unsigned band, in order to be successful?
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