EVALUATION - Q4

EVALUATION - Q3

Evaluation Question 3 - What have you learnt from your audience feedback?
Audience feedback has a crucial and instrumental part of the whole process of producing our products, from establishing our target audience, to receiving feedback for our final products. One benefit our audience feedback is that the majority of those who contributed to our feedback are within our target audience, being aged between 16-24, and being familiar with the indie rock genre. This made our feedback reliable, as we could pin point areas of improvement that would actually appeal to our target audience, in order to make our products as successful as possible. 

INITIAL IDEA OF TARGET AUDIENCE

When considering our target audience, we used research and our own personal experiences to find the specific audience for the products we were creating.  Before conducting any research, we already had an idea that our target audience would be familiar with the indie-rock scene and have expectations that we would need to meet in order to conform to the genre. With the Jungle Doctor's easy to listen to songs, I was sure that teenagers that were already fans of the indie rock genre would be a fan of the band, and with the Jungle Doctors having an already established loyal fan base, this allowed us to reinforce the research and audience feedback we conducted to pick out our target audience. 

MY OWN EXPERIENCES

Some of my own personal gig experiences include:

• Bloc Party
• Reading Festival
• Wolf Alice
• Drenge 
• Slaves
• Catfish and The Bottlemen
• Spector
• Darlia

With these live experiences behind me I already had a pretty good idea of who the target audience was going to be, which allowed me to create a more in depth audience profile, as being among other fans of this type of music in crowds, I was provided with an insight in to the type of people they are, and their appearances, wearing clothes such as Doc Martens, Converse, Vans, and vintage clothing. I feel that this was incredibly useful in gauging our target audience, as no other form of research offers quite the level of first hand interaction between the target audience and the researcher, and I believe that this is crucial in creating a realistic audience profile.

RESEARCH

One key part of conducting research on our target audience was the use of social media, due to our target audience's activity on social media, using Facebook and Twitter. This allowed us to gain more knowledge on existing indie bands, and their followers/fans. From analysing the followers of existing indie band's twitter accounts, such as 'Palma Violets', 'Drenge', 'Spector', 'Diiv' and 'JAWS', we were able to determine that the majority of fans of indie bands are aged between 16-24, and around 50% of followers are female, and 50% are male.

By looking at the followers of indie bands on twitter, such as Palma VIolets,
Drenge, Slaves, and Diiv, we were able to see that the target audience falls
within the age range of 16-24, with 50% male, and 50% female.

Youtube was another form of social media that allowed us to construct an idea of our target audience. Firstly, we were able to watch music videos and live performances of existing indie bands, and by looking at the comment section, we were able to determine average ages of the indie-rock audience, and we also were able to get a feel of what the average indie fan appreciates and looks for in a music video, as well as the music itself. From this, I was able to tell that there is a sense of dedication to the band, particularly from female fans, providing me with the idea that our video for the Jungle Doctors should heavily focus upon band shots. The comments on youtube videos also conveyed that the fans are very interested in the music, and perhaps can have some sort of emotional connection to songs, again reinforcing the idea that the music video should be heavily filled with band shots, to convey the sense of intimacy and connection between the band and their song. 

From the comment section of the song
This Modern Love by Bloc Party, it is
clear that the fans are very interested in the
band and their music.

The music video for Why'd You
Only Call Me When You're High by
The Arctic Monkeys shows that
there is a strong sense of
dedication and loyalty from fans.

The comments from the music video for the existing Jungle Doctors song, Falling,
shows that they already have a well established loyal fan base, with a widespread appreciation,
with fans from foreign countries such as Columbia.

Furthermore, by watching Youtube videos of live performances and music videos of current indie bands that included footage from gigs, we were able to visually analyse the audience, allowing us to assess the appearance and clothing style of the audience building upon our existing knowledge from our own experiences, and from that build an audience profile. This indicated to us that there was an equal spread of females and males at gigs, and most fell within the category of being a teenager. This was seen across multiple videos, such as 'Catfish and the Bottlemen - Homesick', 'Spector - Stay High', and 'FIDLAR - West Coast'.

After having conducted this research, combined with my own experiences, I was able to make an informed decision that our target audience would be between the ages of 16-24, with an equal spread of males and females. Additionally, I was able to find out the sort of appearance our target audience would have, wearing clothing associated with the indie-rock genre, such as Doc Martens, Converse, Vans, leather jackets, denim jackets, skinny jeans, and vintage clothing.

This decision of the target audience then allowed me to conduct audience research, by interviewing members of  our target audience. Audience research was a fundamental part of the creation process of all 3  products, and helped to shape their final outcome, by receiving feedback from the potential consumers and key demographic of the products we were creating.

Audience Interview

As an alternative to a focus group, we decided to conduct an individual audience interview. We did this as we felt that the answers we received would be more truthful and in depth, as people will be able to talk longer compared to when in a group, and also will not feel peer pressure to say they like a genre that they may not, which would lead to inaccurate information. The information we received through this interview informed us that although the indie-rock genre is a relatively popular genre, not everyone is a fan of it. This also informed us what kind of bands from the indie-rock genre the target audience liked, and what they would expect to see in a music video. Although we acted on some of this feedback when creating our music video, such as a heavy focus on band/performance shots, we did not act on other feedback, such as the audience expecting to see lots of smoking throughout the video, as we wanted to convey the youthfulness of the band.
Improvements:

• I could have asked more detailed and in depth questions, to reveal more about why they like the indie-rock genre
• I could have increased the sample size of people interviewed
• I could have iterviewed more females so that the target audience was more accurately represented, due to our target audience being 50% female and 50% male

Audience Survey
After having conducted our audience interview which offered in depth information to us, with open answer questions, we decided to conduct an audience survey, so that we could ask more specific, closed answered questions, and receive our answers in the form of easy to analyse, numerical and quantitative data. This also allowed us to involve more members of our target audience in this piece of research, specifically 40, as it was less time consuming than conducting a 1 to 1 interview, as we had done in our audience interview. From this survey, we discovered that:

• Over 25% of people's favourite genre is indie-rock
• 65% of people prefer bands to be presented as down to earth and relatable
• 35% of people prefer a music video to be made entirely out of performance shots
• 62.5% of people never listen to unsigned bands and artists
• 80% of people think that creating a band image is important for an unsigned band in order for them to be successful
• 17.5% of people never buy digipaks, while only 15% buy them on a regular monthly basis

This provided us with valuable information, such as the size and popularity of the indie-rock genre, and how people prefer a band to be presented as down to earth and relatable, with the image of the band presented through their products, being a key part of their success. 

With this in mind, it helped to shape our 3 products, as we made sure that the music video was made entirely out of performance shots, in an effort to make the band seem down to earth and relatable, as well as creating an image for the band, through the use of the cartoon faces on the digipak and magazine advert.

Improvements:

• I could have asked more detailed and in depth questions
• I could have increased the sample size of people interviewed
• I could have asked questions more specific to the initial idea of our music video, such as what the colour scheme should be, and whether it should be filmed in colour or black and white

MUSIC VIDEO

Song Choices

Firstly, audience feedback helped us to decide what song we were going to use, after having shortlisted two songs by the Jungle Doctors, 'Better', and 'Late'. By asking members of the target audience what song they prefer, and what one would be the best song for a music video to be made for in order to promote their album, we came to the conclusion that 'Better' was the song that  was more ideal and suited to this role, with 100% of our interviewed target audience saying that they preferred the song 'Better'. This was important, as we got an opinion from the key demographic that our music video was going to be aimed at, so by finding out which song they would prefer to see as a music video, we have potentially increased the success of the music video among the target audience.

Improvements:

• I perhaps would have asked which song they felt would be more successful as the main song that would be linked to and promote the Jungle Doctors' album

Changing our Plan

Audience feedback played a very important and instrumental part in shaping our music video. Audience feedback played a key role in completely reshaping our idea for the music video. After having pitched our original idea to the class and our teachers, we received a mixture of feedback from our audience:

Some of the feedback we received on our original idea

We took this feedback on board, and completely agreed with it, seeing as this was feedback from our target audience and key demographic. We then decided to completely change our idea, suiting it more to the indie genre, and the expectations of our target audience, thanks to the audience feedback we had received. This shows the drastic change of a narrative driven music video, to a music video made entirely out of band shots, as well as a complete change of location.  It is easy to see that our final music video is much more professional and has much more potential than what our initial idea. 

Animatic Feedback
Before filming our video, we created an animatic out of our storyboard and the song, to pinpoint where specific shots were going to go, to see what duration it each shot should be, and see if the concept would even work at all. After creating the animatic, we got feedback from our target audience to see if they thought the concept would work as an entertaining music video.

Animatic Feedback

This provided us a knowledge that the general idea and concept of the music video was good, however there was room for improvement. For example, we received feedback saying that it would be good if there was a section of the video where the band weren't playing instruments. We acted upon this by making sure to film a section at the end of the song where the band were not playing. The animatic feedback was an important part of audience feedback, as the animatic was our first piece of work that gave us an idea of what our music video was going to look like, and whether or not it would be entertaining, so it was crucial that we received feedback on it, as it would inform our actual music video. 
Improvements:

• To improve this feedback, i would have asked a larger amount of members of our target audience
• I could have also asked why the audience giving feedback felt the way they did about the animatic

Choice of Editor
After having filmed our our footage in accordance with our storyboard, we went about editing the footage. As both of us had different ideas and creative visions for the music video, we decided that we would both edit a short segment of the music video, around a minute and a half long. When we had both completed our edits, we asked members of our target audience which one they preferred. From this piece of audience feedback, we learnt that overall the target audience preferred Jason's edit of the music video, with Jason receiving a majority vote from the audience. this informed us that Jason should be the editor in order to create a product that successfully appeals to our target audience.
Improvements:

• To improve this feedback, I have asked a larger amount of females, as they make up 50% of our target audience, but only 2 feature in this piece of audience feedback

Initial Music Video Rough Edit Feedback

The audience feedback that we received for our rough edit reassured us that our editing was successful and appealed to our target audience. All of the comments we were received were very positive, and l provided us with the information that we were meeting the expectations our target audience while maintaining a professional appearance to the music video, and a good variety of camera angles and shots. This sense of reassurance we received allowed us to continue with our editing, in the confidence that our music video would be successful and live up to industry standards. 

Although we did receive a comment that it would be good if there was some movement of the camera, this static framing of the band was deliberate, as we felt that we did not want to add the sense of drama and finesse to the video camera movements would provide, due to the fact that the band are a young and independent group of teenagers, embracing their independence and DIY/garage nature of the indie-rock genre. We also wanted it to feel like the audience is in the studio with the band, and we thought that camera movements would take away from that, while static shots would convey this more effectively.
Improvements:

• I would like to have interviewed an even split of males and females, all within the 16-24 age range, to perhaps make the feedback we received more fair and balanced
• I could have asked more in depth questions, such as 'is there anything else you would expect to see in the video' and 'does it conform to the conventions of the indie-rock genre'

Final Music Video Feedback

After having completed our music video, we conducted audience research on 5 members of our target audience. The feedback we received was all positive, and our audience stated that they liked particular aspects of the video that we had wanted to achieve. For example, it was said in our audience feedback that 'you feel like you're in the studio with them', which is exactly what we had wanted to achieve. Additionally, it was also said that 'you get to see the personality of each band member', which is also what we wanted to achieve, to convey a sense of closeness between the band and the audience, conveying them as down to earth people.

From this, we had learnt that we had made a very successful music video, that appeals to the target audience of males and females aged 16-24, while also conveying certain themes and conventions of the indie-rock genre that the audience can pick out and notice independently, without any prompts. All in all, audience feedback for our music video has helped us to reshape our idea completely so that it appeals more to the target audience, and has reassured us that our music video is successful in appealing to the target audience of males and females aged 16-24.

DIGIPAK

Rough Print Product Feedback

There were a variety of steps involved in creating the digipak for the Jungle Doctors' album, Better. These decisions were all influenced by the audience feedback we received from our target audience.

The first step in the creation our digipak, was to create a concept design for the album artwork itself. For this, we decided to create two completely different and unique designs, and ask members of our target audience what one they would would prefer to see as the foundation for our digipak. We both had a clear image of what we wanted to do with the digipak in order for it to stand out, using cartoon faces as the main artwork and selling point of the digipak. However, we still decided to get audience feedback on 2 completely different concepts as the audience would be who the product is aimed at, and their feedback and opinions are crucial. 

When conducting the research, only 1 member of the target audience preferred the design that did not use the cartoon faces, while 4 members all agreed that the cartoon face design which we did use was the best suited to the genre, band, and digipak. This is the reason we decided to use that design, basing it as the main album art for the digipak.

The second step in the creation of the digipak was to create 2 variations of the design we were taking forward. To create our second variation of the album art we were taking forward, we moved around the text and the faces. Although the two were similar, we learnt that our audience preferred the original positioning of the text and faces, which was in alignment with what we preferred.

With this audience feedback from our target audience, we took forward our original, and most favoured design, to use as the main album artwork when creating the digipak.
Improvements:

• I could have interviewed more females to create a more accurate representation of my target audience

Final Digipak Feedback
After having made the digipak, based on audience feedback from the rough design, we asked members of our target audience what they thought of the final product. The feedback we received was pretty much 100% positive with only a couple creative criticisms, such as there is not much colour. However, the audience could see that the lack of colour aligned with the theme of simplicity we wanted to create. This informed us that we had created a solid, professional, and eye catching product, that lives up to the indie-rock genre and its conventions, and could compete in a professional market. 
Improvements:

• I would have asked the audience to make it clear what product they were talking about

MAGAZINE ADVERT

Rough Print Product Feedback

For our initial print product feedback, we created a rough magazine advert, for the audience to give feedback on and tell us how to improve. However, the audience seemed so impressed at the rough version of the magazine advert that they had no criticisms and no suggestions as to how we could improve it, as they thought adding anything else would deduct from the theme of simplicity. We received feedback stating that it was of a high and professional quality, and it would encourage them to buy the digipak, or at the very least look into the band and who they are. This audience feedback informed us that our rough magazine advert was of such a high quality that we did not need to make any changes to it, as the audience liked it so much, and felt that it would be a very effective advertising tool in convincing them to buy the digipak, which is the purpose of the product.
Improvements:

• I could have interviewed more females to create a more accurate representation of my target audience

Final Digipak Feedback

Having made no changes to the magazine advert since creating the rough design, which in turn ended up being our final version, we again asked for audience feedback on it. The information we received basically solidified and reinforced what we already been told, that the magazine poster was professional, eye catching, original, and effective in fulfilling its purpose - making the audience want to buy the digipak/album. However, this is still an important stage of audience feedback, as it provides vital feedback from the target audience on how effective and successful they see the product as being, which is important information as these are the people the product will be aimed at.
Improvements:

• I would have asked the audience to make it clear what product they were talking about

SUMMARY

Overall, I feel that audience research has played a vital part of the creation of my music video and print products, from establishing who my target audience is, to how effective my music video, digipak, and magazine advert are. It played a key role in establishing what conventions the audience would expect to see in products associated with the indie-rock genre, and heavily shaped our products, even influencing changes from our initial idea to a completely new idea. Without audience feedback, we would not have changed our initial idea for our music video, which could have led to our music video being unprofessional and not meeting the conventions of the indie-rock genre. Audience feedback also played a key role in making sure that our products were suited to, and appealing to our target audience, leading to our products being effective. I feel that all of the changes that audience feedback has influenced on my products has been for the better, as I am extremely happy with everything we have created.

EVALUATION - Q2

EVALUATION - Q1

EVALUATION - Q4

How did you use media technologies in the construction and research, planning and evaluation stages?

EVALUATION - Q3

EVALUATION - Q2

How effective is the combination of your main product and ancillary texts?

We have created three products. Our main product is the music video, and our ancillary texts are our digipak, and Our magazine advert. The main purpose of these two ancillary texts was to advertise and promote our music video and the band behind the song.





Digipak



Magazine Advert

I felt that in order for the two ancillary products to effectively promote the music video, there had to be a clear sense of synergy between all three products. All of the products must also promote the band in some sense, which will further link the two ancillary products to the video. through my research i found that both of these objectives were clearly practiced throughout the music industry with professional artists promoting themselves in their videos, digipaks, and adverts. Professional products like these also incorporate a lot of synergistic elements, in order to have clear links between one another.


Our synergy was created by having an air of creativity throughout all of the products. The video is purely comprised of performance shots, all filmed in recording areas. this shows the audience that in the video the band is 'creating' the music. We carried this over to the ancillary texts by using cartoon drawings of all of the band members, and using a paper design for the background of both the digipak and the advert. These drawings on the paper made it look like both of the products were like doodles, which are stereo-typically done by artistic, creative people.

One way in which we have connected all three of our products is by using shots of the band. This not only promotes the band members, but creates some synergy between all of the products. This is effective as due to the band being unsigned and up-and-coming, using the band members as the main image throughout the products creates a band image.

The digipak is made up of the cartoon drawings of the band members, performance shots, and other information about the band and their songs. I felt these were both ideal to use as not only do the promote the band on every face of the digipak, but also creates visible links between the music video and the magazine advert. We used the out focus shot of the two guitarists and the drummer because we felt it had a 'behind-the-scenes' feel to it. this links to the note from the band on one of the other faces of the digipak, and the ending of the video were all of the band have finished playing and are laughing and relaxing. I also feel that it would make the band seem more relatable, which is an aspect of the indie-rock genre, having the band members of down to earth people who are of similar personality to their target audience.

The only way i feel we could have created more synergy is by either having some real photographs on the advert, or some cartoons in the music video. We were very capable of doing these, but we both felt that mixing the two would stop the products form looking very professional. i feel it works well on the digipak as the images are on two faces, whilst the cartoons are on the other faces. the cartoons and photographs are never mixed together. Other than this i feel we have created good synergy, and could not have combined the products more without deteriorating the quality of those products.

The use of the five cartoon faces over both the front cover of the digipak, and on the magazine advert worked very well in combining the two products. we decided to move around the images and text in order to use the space better, and not leave large spaces which are blank. With the use of these cartoons we were allowed more freedom in the design of both of these products, compared to using an actual photo. Blur's best of album, from which we took inspiration from, also uses the four separate faces, and whilst the kept them in the same placement for the digipak and the magazine adverts, they moved the images around for their special edition album. Even though the album cover had been changed, the cover is still very easily recognisable.

Another way in which we have tried to create synergy is through using the same font throughout all of the products. the font we used was Eccentric FX. This can be seen in the opening to our music video, the magazine poster, and throughout all of the text on the digipak. We have done this in order to create a level of uniformity between all of the products, and this adds to the synergy of all of the products.

This is done all the time throughout real media products, but one that stands out for me is the use of it on Oasis' Definitely Maybe album. They use a stylised font in order to make it look like it is handwritten, and this same font is used on the album cover, the disc, and all the posters and adverts for the album, in order to create synergy.

Another way in which we tried to create synergy was through the use of colour. Having a colour scheme which was consistent over all of our products would make all of the products look related. We chose to have a basic colour scheme, which is mainly white. We also made sure there were very few bright colours in the video, as the digipak and advert are predominantly white and brown. This was in order to keep an air of simplicity about all of the products, which also links to the recording studio and the lack of narrative in the video.
An example of where this is done in real media texts is the Arctic Monkeys album 'Whatever people say i am, that's what i'm not". the album cover and poster are in black and white, and most of the videos for songs on the album are also either black and white, or set in dark, dull areas. The reason we chose to make the ancillary texts to be very plain and simple is because we felt that it would look very strange if the video was very colourless, while the poster and digipak were full of bright, vibrant colours.

The main brief was to create a music video, a digipak, and a magazine advert which promoted a band. This means that it was extremely important that there were lots of synergistic elements between all of the products, with the band at the forefront of all of them. After watching our music video, the audience should easily be able to recognise each band member on the album cover and the digipak. The simplicity of the cartoons, and the isolation of all of the members of the video help to do that. Because of this we feel that the combination of these media texts have been very successful in promoting the band, and creating a band image.

EVALUATION - Q1

In what ways does your media product use, develop, or challenge forms and conventions of real media products?

AUDIENCE FEEDBACK - MUSIC VIDEO

AUDIENCE FEEDBACK - DIGIPAK / MAGAZINE ADVERT

FINAL DIGIPAK

FINAL MAGAZINE ADVERT

FINAL MUSIC VIDEO

CONSTRUCTION - MAGAZINE ADVERT

CONSTRUCTION - DIGIPAK

CONSTRUCTION - ALBUM ART

To conform to the indie genre, and the style of  our song, we decided that our Digipak Design should be simplistic. We also felt that the Digipak should look as if it was home made, to match the garage and independent DIY nature of the indie-rock genre. Rather than having the product look too homemade and scruffy, we decided that there should be elements of professionalism  and conventions that allude to the indie-rock genre. After researching a variety of album artwork for bands of the indie genre, we decided that the album art we liked the best was that of Blur: The Best Of, which utilised cartoon faces of each member of the band. 

Our inspiration drew heavily from that album, as we decided we would incorporate a cartoon element to our album art, while still maintaining the 'DIY' aspect of the genre. We also felt that this would be a good idea as the album artwork would create synergy between the art and the music video, which is comprised entirely of band shots, and also align with the conventions of the indie genre of the attention being centred heavily around the band, allowing fans to establish a sense of connection between the band members. The first step in creating the album artwork was to design and create the cartoon faces for each member of the band, using Adobe photoshop CS5, which is demonstrated in the following Youtube video.

CONSTRUCTION - EDITING

The Program we used to edit was Final Cut Pro

Editing took a long time because we had to make sure that each shot of the singing or the playing of the instruments was in sync with the song. We started by putting the song into a blank project, watching the raw footage and placing in pieces of our singer, and using that a the base for our finished product.
We did encounter some problems, which are explained in this video:



the following images are how the shots looked in the raw footage, and how they looked after we edited them.

CONSTRUCTION - FILMING

We filmed our footage over 3 days. We had a few problems with the availability of some of the members of our 'band', and this was made clear as we had to step in and play an instrument each.

When we started filming, we felt that the lighting in the room was too white. we felt it looked very clean and didn't fit the genre we were going for. we didn't have enough filters of the same colour we desired to cover every light, so instead, we put the filter over the camera, which filtered every colour in the room. we put this on with sticky tape and it held very well. It did not ruin the quality of the shot, or put it out of focus.

These are the shots with and without a filter:

We felt that using a range of angles was very important. the rooms in which we used to film were very small, so it was hard to get many angles. There was not room to stand on something in order to get very high shots, so we tried holding the camera, attached to the tripod, above our head. When we watched it back we found that the camera was very unstable, so the shots did not look very good. The shot itself did not fit in to the video anyway, so we probably wouldn't have used the shot, even if it was stable.

Filming a low angle shot

PLANNING - INITIAL FEEDBACK (MUSIC VIDEO ROUGH CUT)

PLANNING - INITIAL FEEDBACK (DIGIPAK / MAGAZINE ADVERT ROUGH DESIGNS)

PLANNING - CHOICE OF EDITOR AUDIENCE FEEDBACK

As we both had different skills on Final Cut Pro, and different creative visions for the music video, we decided that we were going to both produce a short rough edit of the first minute and a half of the music video, and then ask our target audience which one they preferred, which would influence our choice of editor.



After receiving a majority, we decided that Jason would be the primary editor of the music video.

AUDIENCE FEEBACK - ANIMATIC

We asked 3 members of our target audience to watch our Animatic, and asked them the following two questions. We hoped this would give us some constructive criticism to work upon.

Whats is good about our video?

"A lot of different camera angles and shots to add variety to the video"

"Edited to the beat of the music so it feels professional"

"Shows all of the band members equally, rather than just the singer, so it feels like all of the band members are equally important"

What is bad, or what would you change?

"It might be a bit boring without any storyline, add a storyline and mix it with the shots of the band"

"It's a bit repetitive, try not the use the same shots over and over."

"Add some bits where the band aren't playing the instruments"


How we will act upon these criticisms.

1) We will not add a narrative, as we feel that, if done effectively, we can keep our video comprised purely of band shots, and therefore focusing on the band and the band image, whilst also being entertaining to watch.

2) We will try to add a lot more angles, with even more variety in the distance, length and height.

3) We will add a bit at the end where the insturmental part is playing, where the band stops playing. These scenes will still take part in the recording studio.

PLANNING - ANIMATIC

PLANNING - STORYBOARD

PLANNING - SHOT LIST

We feel that the most important thing in our music video is to contain lots of shots  ranging not only in distance, but in what they are showing as well. We feel that in order to get the best shots possible, we should film each shot for the duration of the song. We would cover each instrument and band member, in order to promote the band as much as possible in the video. we feel we need to have many close-up, mid shots, and long shots in a mixture of high, middle and low angles. The shots that we plan to use are visible in multiple videos that are only comprised of band shots by the indie-rock band, The Strokes, with their songs 'Under Cover of Darkness', 'Reptilia' and 'You Only Live Once' being key sources of influence. These are a list of the shots we plan to film, along with examples from existing music videos by The Strokes:

Both Guitarists together

Guitarist one, mid shot

Guitarist two, mid shot

Guitarist one, close up of face

Guitarist two, close up of face

Guitarist one, close up of guitar, high angle

Guitarist two, close up of guitar, low angle

Long shot of drummer

Mid shot of drummer

Close up of drums

Close up of drummer's face

Long shot of singer

Close up of singer

Mid shot of singer, high angle

Mid shot of singer, low angle

Mid shot of bass player

Close up of bass strings

Close up of bass neck

Low mid shot of bass